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EEX Storybook is out: Entrepreneurial Speed and Courage for Big Companies

Big milestone: EEX is publishing a Storybook together with Deutsche Telekom and The Cynefin Co. The Storybook contains unique data, stories of experienced corporate leaders having worked directly with real startup entrepreneurs.

These are raw and authentic insights from the participants of 12th EEX Journey leadership development program 2024-25.

The results suggest that, yes, we CAN develop entrepreneurial leaders and leadership culture even for largest companies.

New data on developing Entrepreneurial Leadership for largest corporations

“81% of corporate leaders say that after EEX they feel ‘more’ or ‘significantly more’ confident to make faster decisions. 80 % report focusing more on the big picture, beyond their own box. 89 % feel more fearless toward failures.”

EEX Storybook – Download your copy HERE

What is EEX Storybook?

The Storybook is a product of joint effort of the best leaders of Deutsche Telekom, KONE Corporation, Deutsche Bahn Fernverkehr, BASF ECMS, ABB, Valio, Neste and Bosch, based on their work on the real startup cases. 🇫🇮🇩🇪🇸🇪🇦🇹🇧🇪🇳🇱🇮🇹🇭🇺🇧🇬🇪🇸🇨🇿🇨🇳🇺🇸

In EEX (Entrepreneurship Exchange) large corporations’ top leadership talents serve as advisors to different industry startup entrepreneurs.

Corporate leaders learn from the startup’s real case, from entrepreneurs and also from their peers in the Advisory Board, corporate leaders across industries. The year-long program is a unique way to develop key leaders and extract leadership insights for a more entrepreneurial leadership culture: more courage, speed, focus, resilience and openness for collaboration.

A startup’s only job is to learn a scalable business. Learn or die. Startup either learns a business or dies. So a startup is a wonderful place to learn about learning a new business.

There is no ready-made recipe for entrepreneurial leadership, but we need leaders who can do this in their own context, better chefs rather than superficial recipes.

It is a complex world out there. Entrepreneurs act instinctively amid complexity but now we have also science to support us.

That’s why we have partnered with Cynefin Co. All data in the storybook is collected by their Sensemaker software.

When you look the results please need to keep in mind:

👉🏽 This has not been training, not guru’s lecturing.

The participating leaders figured out by themselves, maybe raw but sure authentic.

👉🏽 Subjective? Yes, but “look who’s talking”

These are some of the very best leaders of their organizations, very capable people. They’ve done tons of trainings, many are responsible developing, growing other leaders too. Many work the most challenging initiatives of their own organizations. They know what they are talking about.


Recording (60min): Launch Event on 6th of November

Speakers:
▪️Tapio Peltonen, Founder, EEX
▪️Nicole Hörl Muñoz, VP, Leadership Excellence, Deutsche Telekom    
▪️Beth Smith, The Cynefin Co.
▪️Stefan Grüll, CEO & Co-founder, S1SEVEN (12th EEX Journey Entrepreneur)
▪️Ilkka Lipasti, Group VP, Business Transformation, ABB (12th EEX Journey Advisor)
▪️Jitka Adámková, Chief Human Resources Officer, T-Mobile Czech Republic (12th EEX Journey Advisor)
▪️Mark Wright, VP, Precious Metal Refining and Chemicals, BASF Environmental Catalyst and Metal Solutions (12th EEX Journey Advisor)

The keynote speaker Nicole Hörl Muñoz is responsible for developing all the key leaders at Deutsche Telekom, a global organization with over 200 000 employees with aim to be world’s leading digital telco:

“I am delighted to see our top leaders learning with real entrepreneurs. I truly believe that if you want to experience entrepreneurship, you need to get your hands dirty – live through the sweat and tears. You cannot do that in the classroom.” - Nicole Hörl Muñoz, VP, Leadership Excellence, Deutsche Telekom    

Encouragement for Europe by Tapio Peltonen, Founder of EEX:

“There is lots of trouble in the global economy and politics, especially for Europe. But bad news is good news.

Trouble is good! Why? Because we are waking up to the challenge. Europe has been on the road to slow decline and stagnation, to become a museum. Now we have a fighting chance. I have a positive message.

In the middle of crises everybody parrots that Europe, European companies need more speed, courage and collaboration to survive.

All this is normal for entrepreneurs. The constant flow of crises and trouble, some existential to the organization. Every penny counts. Every customer relationship counts. You need to innovate and keep moving. Always been like that, nothing new.

The speed of decision-making, courage to try and to do (rather than just plan), and openness for collaboration are all what I would call entrepreneurial virtues. Entrepreneurship proactively shapes the world, not just analyze and react.

And we can bring the same spirit to big companies – there are already over 400 EEX corporate alumni who are doing it every day. That gives me much hope.”


👉🏽 If you want to discuss more about the Storybook results or partnership possibilities, book 30min meeting with EEX team.

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